Team.

Inna Novikova
Of Counsel
Inna Novikova is a highly experienced, value-adding Patent Attorney specializing in patent-related services for High-Tech clients that operate in the fields of communication, information security, storage, image processing, artificial intelligence and alike.
Inna is an expert in maximizing the value of IP and has an impressive track record in strategic consulting on IP matters, building and managing patent portfolios; harvesting and intake of potential inventions; patent drafting and worldwide prosecution; freedom to operate analysis, IP due diligence, IP licensing, patent validity and infringement opinions and support of IP-related litigation.
Inna is a former partner of Reinhold Cohn IP Group and brings 15 year of IP practice for a variety of clients - from startups to industry leaders. This experience is combined with over 15 years of Inna’s prior experience as an executive in marketing, sales and business development in the High-Tech industry.
Inna held positions as Director of Strategic Partnerships at ECI Telecom, Director of Business Development at Seabridge, VP Sales and Marketing at Starhome and VP marketing at Xpert Technologies Inna holds a M. Sc. in Technical Physics from St. Petersburg Polytechnical University as well as studies at the Central College of Patent Studies at St. Petersburg.

Elena Canetti
Tech Transfer & Collaboration consultant
Elena Canetti is an expert in Technology Transfer, oversight of technical evaluation, licensing processes design, management and implementation. She is a well-known technology transfer executive who brings years of experience with technology commercialization in international markets, having completed hundreds of license and research deals to date, in the hi-tech, pharmaceutical and chemicals industries.
Elena is the Co-Managing Partner of Inveniam Group, a transaction, strategy and funding advisory firm, specializing in technology-based deals in Life Sciences and Resource Sustainability.
Elena was the Vice President of Technology Transfer at Marqera LLC, a US and Israeli based IP Broker, where she headed the technology transfer initiatives, primarily from global academic and research institutions. Prior to this she was VP Research Collaborations at Yissum Research Development Company of the Hebrew University of Jerusalem where she assumed responsibility for the business assessment of Hebrew University broad research capabilities and negotiation of research agreements with the industry. This followed her tenure as the Materials and Technologies Licensing Officer, where she was responsible for the intellectual property marketing efforts, and licensing of the university’s most exciting technologies for the hi-tech and materials industries, as well as the most promising opportunities for incubation and funding by leading venture capital firms.
Elena Canetti is a consultant to Latin American governments, academic and research institutions in subjects related to evaluation, valorization and commercialization of patent portfolios and internationalization of technology transfer practices.
Elena holds an MBA in Business from Boston University.